Seven Secrets of Successful Business Communication - Part 1
This is part 1 of a 2 part series.
This course is about the art and skill of good business communication – and how it can make you more effective and successful. In particular, it’s about buffing your communication ideas and skills in practical ways you can use right away. Although good business communication can be a life-long pursuit, it is possible to learn the basic principles in a relatively short period of time.
|1. Seven Secrets of Successful Business Communication Part 1||-|
Upon completion of this course, participants will be able to:
Apply the basic principles of good business communication: listening, questioning, speaking and writing
Define the broadest definition of a need
Recognize the importance of learning about brain science related to communication
Seven mistakes NOT to make
It’s ALL about trust
Audiences’ needs and how to discover them
Listening like a thief
Business Writing Hints
Field of Study: Communications and Marketing
Recommended CPE Credit Hours: 2.0
Course Level: Basic
Designed For: CPAs and other professionals who needs to improve his or her listening, writing or speaking, especially anyone in a leadership role
Instructor: Greg Conderacci
Publication Year: 2013
Expiration Date: Course content is reviewed annually and revised with neccessary changes or else the course is removed.
For more than four decades, Greg Conderacci has been using the magic of communication to help people lead happier, more productive and more rewarding lives.
He is the author of Getting UP! Supercharging Your Personal Energy, which shares his high-energy secrets to accomplish more in less time, reduce stress and achieve work-life balance.
A Senior Fellow with the Business Learning Institute, his training focuses on key success skills like time/personal energy management, ethics, leadership, business development, and effective speaking and writing. He also teaches marketing at the Bloomberg School of Public Health at Johns Hopkins University.
As an ultra-long-distance bicycle rider, he has ridden coast-to-coast in 18 days, averaging 150 miles a day. He qualified for Race Across America (the equivalent of qualifying for the Boston Marathon for runners) by riding 500 miles in under 40 hours. He has twice completed the 750-mile Paris-Brest-Paris Randonnee (one of the world’s oldest cycling events).
His firm, Good Ground Consulting LLC, helps professional and financial services companies answer clients’ key questions like: “Why should I trust you?”, “Why should I do business with you?” and “How are you any different from the rest?”.
Greg was Chief Marketing Officer for Alex. Brown (America’s Oldest Investment Bank) responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training. He also was Director of Marketing for Price Waterhouse’s information technology consulting practice in the Mid-Atlantic and Mid-Atlantic Vice President of Sales and Marketing for Prudential’s managed care operations.
Early in his career, as a reporter for The Wall Street Journal, Greg covered the economy from the paper’s Washington Bureau and the auto industry from Detroit. Later, he created and marketed several innovative programs for the poor of Maryland, including the state’s largest soup kitchen (which hosted the Pope on his visit to Baltimore).
A magna cum laude graduate of Princeton University, he was Editor-in-Chief of The Daily Princetonian; he also holds a Masters in Public Policy from Harvard University. He has completed the Securities Industry Institute at the Wharton School of the University of Pennsylvania.