Upon completion of this course, participants will be able to:

• Recognize why social media is good for businesses

• Identify the planning steps to getting started on social media

• Identify what to share on social media 

Major Topics:  

• Forms of Social Media

• Business Benefits

• Getting Started in Social Media 

Field of Study:  Communications and Marketing 

Recommended CPE Credit Hours:  1.0 

Course Level: Basic 

Prerequisites:  None 

Designed For: CPAs, corporate finance teams, business leaders and other financial professionals 

Instructor:  Jennifer Howard Elder, CPA, MS, CMA, CIA, CFF, CGMA 

Publication Year:  2014

Expiration Date:  Course content is reviewed annually and revised with neccessary changes or else the course is removed.

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Jennifer's Biography:

Jennifer Elder, CPA, CMA, CIA, CFF, CGMA is a keynote speaker, trainer, and business coach dedicated to business transformation. For more than 20 years, she has been helping businesses by peeling back the layers of “administrivia” and finding the hidden strengths and core values that make you and your company awesome. Ms. Elder works with businesses to develop a compelling business strategy that is quick to implement that transforms your company from what you are now to what you have always wanted to be.

Known for being energetic and enthusiastic, Ms. Elder has been delivering high-quality, customized training that make complicated topics easy to understand, relevant, and useful for years. She has conducted seminars for the Fortune 500, US Government, State CPA Societies, and CPA Firms in 33 states. Her sessions are highly interactive, full of discussion, and even entertaining. Ms. Elder received her BA from the University of Massachusetts and an MS in Organizational Management from Antioch University New England.